FRANK List was something I created out of a desire to build a very simple to use CRM for people just starting out or dipping their toes into a sales based role. I wanted to deliver a solution that would allow them to utilize their existing contact list to:
• Schedule calls
• Receive reminders
• Tag their responsiveness
After defining my MVP, I put together initial wireframes and utilized Upwork (Elance at the time) to identify a development team that would be best suited for the role.
From there I provided hi-fidelity mocks and user flows, as well as managed the development team and the project timeline/deliverables.
Prior to submitting the app to Apple’s App Store for approval, I reached out to potential users for beta testing, and was able to make changes suggested, based on their feedback.
One of my own personal biggest challenges to date, I developed a product and launched on Kickstarter. Bitter Stencils was born out of seeing bartenders using thin plastic hand cut with X-acto knives to create stencils upon which they would spray bitters to effectively “paint” the top of a drink, most times one containing egg or topped with a foam of some form. After much trial and error, I figured out that 1/8″ thick black plastic would be the perfect solution, as it could be laser cut, wouldn’t stain (just ask my sink how bad bitters stain) was durable enough for re-use and washing. I lined up a manufacturer, did tests, and developed the overall shape of the final product, labeling, collateral, etc.
From there, I developed the Kickstarter rewards, design elements, reached out to bloggers for press. Finally we filmed, edited, and produced our video, and launched. Unfortunately I didn’t get funded, but the sheer amount of knowledge gained in the process was more than I can even put words to. From sourcing, to PR and outreach, to physical product design and even video skills; I’m extremely thankful I took a leap and just did it.
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